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シャープスローガンを一新“目指してる、未来がちがう。” 

当社は、2010年1月から、スローガンを一新します。

「目の付けどころがシャープでしょ。」は、1990年より使用してきました。この度、“オンリーワンで社会を変革してゆく”というシャープの企業姿勢をより鮮明に表すため、新たに「目指してる、未来がちがう。」というスローガンに変えてスタートすることと致しました。

新しいスローガンは、従来の概念にとらわれない「オンリーワン」という考えの下、液晶はもとより、ソーラー、LED、プラズマクラスターといった新しい基幹技術を柱に、ひとびとの暮らしや世の中をより良く変えていきたい…、と願う企業姿勢を表しています。

目指している未来のイメージが、
他とはちょっとちがうからこそ、普通なら思いもつかないようなことを実現し、気がついたら世の中の当たり前にしている。
「シャープがあって良かったね」と思われるような存在に、もっともっと近づいていく。
 さまざまな事業を通じて、そんな新しいメーカーになりたいと考えています。抜粋


さすが、”目の付けどころがシャープ”ですね…



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